By Justin Crann

Danone’s bottled water brand, Evian, is a leader in its category and one of the more recognizable labels. That’s why the French-owned company has adjusted its strategy toward building loyalty with Canadian consumers and reinforcing Evian’s brand story – a shift it cemented through a partnership with the National Bank Open this year that echoes the brand’s larger ties to tennis on the global level.

http://strategyonline.ca/2023/08/25/how-evian-is-looking-to-win-loyalty-through-experiences/